The 3rd Secret Used By Work At Home Scam Artists

You are not only in danger of being duped by
scam websites, but you are also being lied to.

The Third Secret of Scammers is:
"The effective use of testimonials"

Nothing is more powerful than customer
testimonials to motivate impulse buying. That's
why you see so many of them on the landing pages
of work at home opportunities.

The simple truth is that they are THE most
effective tool on a sales page of a website. They
appear at just the right moment in the sales funnel
when you are most susceptible to buying on impulse.

The copywriter has used some emotional impact
tricks and you are ready to buy. Then wham--they
hit you with a testimonial that shows you that you
are right! This system really does work!

The reality is that so many of these testimonials
are fabricated. How do you spot a fake? No one has
a magic formula for you unfortunately, but I can
show you some tell-tale signs.

The first is to check the picture. Many
testimonials show a picture of the person who
submitted it. If that photo looks like a
professional studio picture, then it is pretty
much guaranteed to be a fake testimonial.

Most people are plain looking, and all snapshots
are just that: snapshots. That's what people send
in with their testimonials. If the photo looks too
professional, it is. And the testimonial's a fake.

What about testimonials that use someone's
initials instead of a full name? Or the ones that
reference the state, but not the city? They are
probably fakes also. But there is no way to trace
them. How many "D.W.'s" live in state of California?

The next thing to look for is testimonials that
are too good.

If the testimonial says just the right thing at
just the right time in the sales letter of the
website, it's likely a fake. Does it sound like
more of the same of what the copy-writer is trying
to convince you of at that particular part of the
page?

Real testimonials don't quite say the "right" thing.
Real customers don't say things the way copywriters
do. They say things like, "Hey, I got half of the
ebook read and I'm pretty encouraged by it. Thanks
for telling me this stuff." Or, "Everything in this
package is great. I can't wait to start making
money with it." Or, "I made $150 the second week.
So far it's working."

In fact, let me show you some real ones. Click here
to go to the Profit Making System. Then click
on the Testimonials link at the top of the page.

Don't even pay attention to the video or read the
sales letter. Just read the testimonials that are
about half way down the page.

Those are real and you can tell just by reading
them. These are people who haven't made millions
yet, but they're off to a good start and they wanted
to tell about it.

And they're not saying they're doing millions of
dollars worth of business. Just some believable,
(although encouraging) amounts for starting out.

One other thing you can look for is testimonials
that have been recorded. We have found that many
of the legitimate sites have taken the time and
effort to ask their customers to actually record
their testimonial. These have been placed on the
website for you to hear.

Can a scam site do the same? Maybe give a friend
10 bucks to fake a testimonial? Yeah, but we have
found that most scam sites won't take the effort to
do that.

False testimonials are a violation of the Federal
Trade Commission Act Section 5(a). So if you find
one that you can prove, go to the FTC's website and
turn them in. The problem is proving it. And the website
owners know that.

I hope you are finding this information tremendously
helpful.

Make the rest of your day great.


Your partner in success,

Phil
Top Ten Legitimate Work At Home Programs

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