Work At Home Scam Secret #6: "The Scary One"

This Scam Secret is the scary one because it is so
deceitful but so effective at the same time.

Is there a difference between lying and
intentionally misleading someone?

What I mean is, is it ethical to intentionally make
someone think that something is true, when you know
it really isn't?

This is what deceptive websites are doing to you when
they choose the pictures to show on their website.

You know the ones I'm talking about. They have
pictures of mansions and expensive sports cars and
yachts on them. You are made to think that this is
the lifestyle of the person who is trying to sell you
his "riches system."

The truth is more likely that he's in debt up to
his eyeballs and he's trying to make you think he
can tell you how to get rich.

You just have to put your guard up as you read these
web pages!

Some of this stuff is easy to cut through. If the
picture of the Ferrari looks like it came from the
showroom brochure, it did.

The same with the yacht. How many people have an
aerial photo of their own boat? :)

As for the mansion, does it look like a snapshot
with shadows and/or harsh lighting? Or does it look
like a professional photographer took the picture?
Most of these photos are just stock photos that
anyone can buy on a CD.

Tomorrow I'll send you the last Secret. You'll find
this one very encouraging I think.

Until tomorrow,

Make the rest of your day great!


Your partner in success,

Phil
Top Ten Legitimate Work At Home Programs

The Complete Work At Home Directory

P.S. Here is the #1 Home Based Business 3 Years In
A Row. It's Free to join but its best to upgrade for
only $29.95. Click here now!

P.P.S. If you decide to step into a pre-designed and complete
turn-key online money-making venture, then you must select
the right venture to step into. If this is your decision, I
encourage you to check out the Chris Farrell Membership.

The 5th Secret Used By Work At Home Scam Artists

The 5th Secret is: "CERTIFIED!"

That is an almost magical word.

Watch out because it can be deceiving. I talked
with a less-than-honest Internet Marketer the
other day about this. This guy is a leader in
the industry and if I told you his name, it's
possible that you know him. So I'm not going to
use his name at this time.

He told me something that was really remarkable
though. He has a website where he sells products
for the home. He told me that he went into
Photoshop on his computer and in about an hour,
put together a very official looking little graphic
that said, "CERTIFIED by Alexa" on it and placed
that graphic in a strategic place on his website.

Guess what happened.

His sales went up 15%!

Now, Alexa is a well-respected website and they
wouldn't like it if they found out that their
name and logo were being used in this way, but
the truth is that this guy started making an
extra $4000 per month because of that little
word: "Certified".

The reason this word is so powerful is because
it indicates that the website has been evaluated
by an external watch-dog organization and is
therefore safe and scam-free.

The truth is that there really are legitimate
ratings organizations out there protecting the
consumer on the Internet. But if you don't know
which ones are real and which ones are fabricated,
you might fall prey to a scheme.

So here is a list of the legitimate logos you can
watch for as you seek a legitimate home business.
I've also included examples of where some of these
can be found. In each case, you don't even need to
read the sales letter. Just scroll all the way to
the bottom of the page where the certification logo
is located. Each one can be clicked on to verify
that it is authentic.

*** Hacker Safe:
This organization provides member sites with credit
card security as well as the protection of other
data, like email addresses of customers. Don't
trust the logo unless you see that it has been
updated with a new date that is no older than 2
days back. You can see an example of this one in
action at one of my personal favorites, The Millionaire League.

You can also see Hacker Safe in action at Make Money Taking Surveys

*** Trust-E:
This organization ensures that its members do not
spam the people who sign up for their email list.
They also ensure that your email address is not
shared with other organizations.

They also handle dispute resolutions between the
member company and any dissatisfied customers. See
an example of this certification at The Rich Jerk's
site.

*** BBB Online:
This is one of the most respected trust bureaus on
the Internet. It's the Internet presence of the
Better Business Bureau. Member companies have to
maintain very high standards to maintain good
standing. Look at Salehoo.com for an example of
this one.

*** Honest-e Online:
It is a watchdog organization that publishes
individual "consumer information pages" for all
of their member's websites. The purpose is to
provide consumers with real-time access to each
company's current profile,website address and
description. You can actually see any complaints
anyone currently has against a website when you
click on the logo.

Remember though, you have to check out these
certifications by clicking on them to see if they
lead you to the actual certification service. Some
website owners have been stealing the images
without paying for the service.

We have two more Secrets of Scam Artisits to reveal.
One of them is scary, but the other one is somewhat
reassuring.

Look for the scary one tomorrow.

I hope you are finding this information tremendously
helpful.

Make the rest of your day great.

Your partner in success,

Phil
Top Ten Legitimate Work At Home Programs

The Complete Work At Home Directory

P.S. SFI has been voted the #1 home business 3
years in a row. It is CERTIFIED. For more than
ten years now, SFI has been showing men and women
all over the world how to build highly profitable
internet businesses from the comfort of their homes.
It is so successful that OVER 8000 people join SFI
every week. It's Free to join but its best to upgrade
for only $29.95. Click here now!

P.P.S. If you decide to step into a pre-designed and complete
turn-key online money-making venture, then you must select
the right venture to step into. If this is your decision, I
encourage you to check out the Chris Farrell Membership.

The 4th Secret Used By Work At Home Scam Artists

Scammers 4th Secret Tactic: "The Personal Story"

"I'm literally rolling in dough now, but it wasn't
always that way. Not long ago, I was out of work.
My wife had lost her job also. We sold our cars and
we were just days away from foreclosure. That's when
I saw this website about... "

--You're not believing it are you?--

Well how about this one:

The other day I was out in the yard planting new
flowers. My neighbor came over and asked me, "I've
just got to ask you--it seems like you're always
either on vacation in Hawaii or you're at home
playing with your kids. You just got that new Porsche,
so I've just got to ask, did you win the lottery or
something?"

And then the story goes on to say how I started a
new Internet business and left my job within a month,
making more now than I did at my job...

You know, I guess that kind of thing can happen, but
it's certainly not the norm. Something like that
happened to me, but certainly not that fast and easy.

It takes work.

To quote my favorite movie, "Anyone who tells you
otherwise is selling something."

It took me 3 years and a lot of work to get to
five figures per month income. My story's not a
flashy story. I just worked hard. Maybe I'll tell
you the story sometime, but that's not the point of
today's post.

I want to warn you what to look out for in a
personal story so you don't get duped.

Copywriters will tell you that nothing gains trust
faster on a website than a personal story. Let the
visitor know that you're just an ordinary person who
found the right information at the right time.

So what do website owners do? They make them up!

I once found a website where the website owner
spoke boldly about how he had made hundreds of
thousands of dollars in a few months on the Internet.
The guy must have been daft because he gave his
actual street address and phone number so people
could call or write to him directly.

I didn't call, but I was so incredibly curious that
I looked up his address on one of those websites
where you can see satellite images of people's
houses.

Well, let me just say that after I saw where he
lived, I can tell you he wasn't making hundreds of
thousands of dollars a year. What a ditz!

If you're going to lie, at least cover your tracks!

And at least be somewhat realistic.

What I've got to tell you is simply this: Be
wary when you see a personal story. The intent
is to gain your trust. The tragic thing is that some
websites will tell you a lie to gain your trust!
How's that for bent?

That's just the nature of the Internet unfortunately
and you have to be aware of what is going on.

Let me give you an example of a personal story
that is real. Susan Smith runs Survey Scout. Her
site is the number 1 Paid survey site on the
Internet in terms of membership. Take a look at her
interview with Deborah Casey, a woman who's been
quietly making a living from home for years by
filling out surveys online.

You definitely want to read this interview even
if you never sign up with Survey Scout or any other
paid survey company. It's amazing how she's figured
out how to do a few surveys a day and make a decent
pay at it.

Here's a hint: you don't have to actually sign up
with Survey Scout to get this interview. Just fill
out the first page with your name and email address
and they send it to you! Even without paying!

It's like a glitch in their system. Do it before
they find it. :)

Trust me. It works.

This is the page where you can do that:
Survey Scout

The story is upbeat, but it's real.

She makes it clear that you won't make millions
filling out surveys online. She gives instead a
realistic expectation of what you can make. She
talks about how she doesn't argue with her
husband over financial matters anymore. She says
that covering a car payment every month by taking
surveys is a reasonable expectation.

You gotta give credit to someone like that. She's
not overselling her experience with taking surveys.
Just giving the real story.

So just be wary of personal stories. The intent is
to gain your trust. Put up your guard and turn on
your hype sensors when you see them.

Make the rest of your day great.

Your partner in success,

Phil
Top Ten Legitimate Work At Home Programs

The Complete Work At Home Directory

P.S. Here is the #1 Home Based Business 3 Years In
A Row. It's Free to join but its best to upgrade for
only $29.95. Click here now!

P.P.S. If you haven't taken a look at Survey Scout
before go check them out. I've seen several survey
companies come and go, but Survey Scout was the
first and they're still the leaders.

P.P.P.S. If you decide to step into a pre-designed and complete
turn-key online money-making venture, then you must select
the right venture to step into. If this is your decision, I
encourage you to check out the Profit Bank System.

The 3rd Secret Used By Work At Home Scam Artists

You are not only in danger of being duped by
scam websites, but you are also being lied to.

The Third Secret of Scammers is:
"The effective use of testimonials"

Nothing is more powerful than customer
testimonials to motivate impulse buying. That's
why you see so many of them on the landing pages
of work at home opportunities.

The simple truth is that they are THE most
effective tool on a sales page of a website. They
appear at just the right moment in the sales funnel
when you are most susceptible to buying on impulse.

The copywriter has used some emotional impact
tricks and you are ready to buy. Then wham--they
hit you with a testimonial that shows you that you
are right! This system really does work!

The reality is that so many of these testimonials
are fabricated. How do you spot a fake? No one has
a magic formula for you unfortunately, but I can
show you some tell-tale signs.

The first is to check the picture. Many
testimonials show a picture of the person who
submitted it. If that photo looks like a
professional studio picture, then it is pretty
much guaranteed to be a fake testimonial.

Most people are plain looking, and all snapshots
are just that: snapshots. That's what people send
in with their testimonials. If the photo looks too
professional, it is. And the testimonial's a fake.

What about testimonials that use someone's
initials instead of a full name? Or the ones that
reference the state, but not the city? They are
probably fakes also. But there is no way to trace
them. How many "D.W.'s" live in state of California?

The next thing to look for is testimonials that
are too good.

If the testimonial says just the right thing at
just the right time in the sales letter of the
website, it's likely a fake. Does it sound like
more of the same of what the copy-writer is trying
to convince you of at that particular part of the
page?

Real testimonials don't quite say the "right" thing.
Real customers don't say things the way copywriters
do. They say things like, "Hey, I got half of the
ebook read and I'm pretty encouraged by it. Thanks
for telling me this stuff." Or, "Everything in this
package is great. I can't wait to start making
money with it." Or, "I made $150 the second week.
So far it's working."

In fact, let me show you some real ones. Click here
to go to the Profit Making System. Then click
on the Testimonials link at the top of the page.

Don't even pay attention to the video or read the
sales letter. Just read the testimonials that are
about half way down the page.

Those are real and you can tell just by reading
them. These are people who haven't made millions
yet, but they're off to a good start and they wanted
to tell about it.

And they're not saying they're doing millions of
dollars worth of business. Just some believable,
(although encouraging) amounts for starting out.

One other thing you can look for is testimonials
that have been recorded. We have found that many
of the legitimate sites have taken the time and
effort to ask their customers to actually record
their testimonial. These have been placed on the
website for you to hear.

Can a scam site do the same? Maybe give a friend
10 bucks to fake a testimonial? Yeah, but we have
found that most scam sites won't take the effort to
do that.

False testimonials are a violation of the Federal
Trade Commission Act Section 5(a). So if you find
one that you can prove, go to the FTC's website and
turn them in. The problem is proving it. And the website
owners know that.

I hope you are finding this information tremendously
helpful.

Make the rest of your day great.


Your partner in success,

Phil
Top Ten Legitimate Work At Home Programs

The Complete Work At Home Directory

P.S. Here is the #1 Home Based Business 3 Years In
A Row. It's Free to join but its best to upgrade for
only $29.95. Click here now!

P.P.S. There is nothing fake about the Millionaire League
work at home opportunity. Making serious money online
has never been so simple. Click here to join


P.P.P.S. If you decide to step into a pre-designed and complete
turn-key online money-making venture, then you must select
the right venture to step into. If this is your decision, I
encourage you to check out the Profit Banking System.